Values



We design magical experiences and are dedicated to experiential play through storytelling, crafting and enchanting curiosities.  

Everything we make embodies these values!


Heirloom 
Unforgettable memories and materials that last a lifetime and are cherished beyond childhood.

Screen-free 
Enchanting activities and open-ended play that inspires parents and kids.

Earthwise 
Sustainable methods and materials with an emphasis on re-purposing and reuse. We use wood, glass, paper and fabric over plastic or single-use components and have trash-free packaging.

Magical Traditions 
Stories and recipes are grounded in historical folklore and folkways; laying the foundation for a lifetime of imaginative inquiry.