Values



We design magical experiences and are dedicated to experiential play through storytelling, crafting and enchanting curiosities.  

Everything we make and share embodies these values.


Heirloom 
Unforgettable memories and materials that last a lifetime and are cherished beyond childhood.

Screen-free 
Enchanting activities and open-ended play that inspires parents and kids.

Earthwise 
Sustainable methods and materials with an emphasis on re-purposing and reuse. We use wood, glass, paper and fabric over plastic or single-use components and have trash-free packaging.

Magical Traditions 
Stories and recipes are grounded in historical folklore and folkways; laying the foundation for a lifetime of imaginative inquiry.
 
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